Small nonprofits have powerful stories to tell. Here are five ways small marketing and communications staffs can punch above their weight class.
Why Every Organization Needs an Identity Kit - Now!
Done well, an Identity Kit is a living document that reflects your organization’s values, its mission, its voice, its presentation, and its core messages to both internal and external audiences.
The Power of Personas
Every organization knows a lot about its audiences and customers, but we’ve found that knowledge is fractured. Going through the exercise of creating personas can help align how you understand your audiences.
What’s a Touchpoint Analysis, and Why Do You Need One?
Touchpoints are material experiences where your brand touches your current or potential customers. Each touchpoint is a marker on an individual customer’s journey – and a measure of your brand’s message and consistency.